Idea: Start a company for something you’re passionate about. Goals: Build a brand. Grow the business. Have a blast doing it. Get bought out for a small fortune. Retire in your dream lake home. Ride your bike everyday.
Identity.
FormMount
FormMount Phone
Ads, Posters and POS displays play to the reality of a stereotype in cycling culture.
Bright orange shipping boxes that stand out in the mail and packaging that stands out in the category have customers consistently posting on social media.
Product launch video to introduce FormMount.
Cycling makes life better. We make things that make cycling better. Our mantra.
Made in the USA is weaved throughout F3 branding. Using the FormMount logo is a distinctive way express it. #formedinamerica
And what better way to spread the word than on an item no cyclist leaves home without.
The FormMount™ logo and pattern design have become icons of a revolutionary cycling product. #formmount